Even with all the hype (reality?) around social media, email marketing company are still the go-to marketing method for businesses small, large, and in-between because email marketing is affordable, measurable, and generates immediate results. Music to every marketer's ears!

But who is the best email marketing company that provides software to help small and medium sized businesses is yet the question being answered. Email Marketing Company should provide software that is extra-affordable and easy to use yet still provide all the tools a small business needs to communicate with its customers and build its database of prospects.

An independent authority on search vendors, releases the names of top 10 email marketing company based on the survey they carry out. This system was designed to assist small businesses looking for an email marketing company who could provide significant value to their clients.

The list of the top email marketing company released includes service providers who have a strong platform for designing and modifying emails. Each email marketing company included in the evaluation, including those which have been ranked, have been tested in a variety of verticals.

The best email marketing company are researched and selected by identifying the web based email marketing software used. All the email marketing company contain sufficient email marketing tools such as and more that can enable to create targeted emails, campaigns to deliver to respective contacts. Many market leaders like AT&T, Symantec do use email marketing company for their email marketing needs.

Tips to choose a best email marketing company:

Choosing an email marketing company can in itself be a time-consuming and research-intensive task if you’re not sure of what to look for. Some of the useful tips to identify email marketing company are listed after having different email marketing company tested.

• Tip #1: Assess your email creation needs: Most people looking for an email marketing company want to create and send email campaigns quickly and easily. This is one of the main reasons why people tend to gravitate towards email marketing company that offer a large number of email templates. If pre-made templates and making few (if any) changes to their look and feel is the requirement then it is best to choose an email marketing company that offers a large selection of templates. Some email marketing company who offer fewer templates might offer more professionally designed, industry-specific, or more flexible in editing existing templates.


• Tip #2: Evaluate your monthly sending volume: Usually, email marketing company offer two main pricing options: a monthly fee and a pay-as-you-go plan. Monthly fees typically depend on the number of contacts you upload to your contact list. Conversely, pay-as-you-go plans depend on the number of emails you send per month. The pricing plan you choose ought to reflect your general email marketing needs. If, for instance, you want to email many contacts only once a month, you probably ought to choose a pay-as-you-go plan offered by the email marketing company. If, however, you have a smaller contact list but want the ability to email that list multiple times a month, you should probably choose a contact-based monthly pricing plan which is also offered by the email marketing company.


• Tip #3: Host own images: Most email marketing company provides some amount of hosted space for email campaign images. However, a few more email marketing company offer a relatively low amount of hosting space.
• Tip #4: Convert files: Most email marketing tools provided by the email marketing company allow you to import contact list from CSV and TXT files. Some allow to import/export XLS or XLSX files. Importing and exporting from CSV should work. If email marketing company provided software does not accept Excel files, then Excel files should be converted to CSV when uploading contact list.
• Tip #5: Look for unsubscribe buttons and permission reminders: It is easy to identify if an email marketing company is complying with email marketing best practices by the fact they will automatically insert unsubscribe buttons and permission reminders into your emails for you. You can test this by signing up for a free trial and creating an email. All email marketing company should insert an unsubscribe link into your emails, but only a few insert permission reminders.
• Tip #6: Look for a spam checker: Although a few email marketing company offer a spam checker that will scan and rate your email based on spam triggers, most email marketing company do not offer this feature.
• Tip #7: Pay attention to customer support hours: Email marketing company support hours are important. Some email marketing company offer phone, email and live chat support; only email support is also provided by some of the email marketing company. Others offer extensive tutorials and online knowledgebase. Availability of customer support of your email marketing company in some instances, dictate when your email newsletters will be sent.